We are able to offer customers access to unique varietal innovation.
AVA™ Berries Breeding Programme
These exclusive varieties provide a genuine point of difference on shelf, helping build consumer loyalty and supporting repeat purchase to grow market share.
Our current AVA™ Strawberry and Raspberry Varieties:
AVA™ Blush
A day-neutral strawberry which has a distinctive hear-shaped characteristic and sweet taste.
AVA™ Star
A sister variety to blush which holds many of the same characteristics but fruits much earlier in the season. This variety is sweet, with a firm but juicy bite and fresh aroma.
AVA™ Rosa
This variety is a highly flavoured with large conical berries that presents itself well.
AVA™ Dalicia
Donec placerat tincidunt tempor. Donec non ante nec augue dapibus faucibus. Duis tincidunt lectus non purus bibendum, consectetur euismod nunc elementum. In lobortis neque sem.